The latest viral craze is “mall haul videos”. Tweens, teens and twenty-somethings are doing what they do….hanging out at the mall with their friends, shopping.
This market segment which has always been a fickle market for retailers, goes to the mall, brings bags of goodies home and then video tapes them. They’ll go through each item telling what they like and don’t like and where they got it. Through Skype or other video means such as YouTube, they distribute their “haul”. These two girls are special. They are sisters and I’ve actually been watching them.
More than 100K+ YouTube videos are currently circulating and now it has become BIG business for numerous fashion brands. These young shoppers are given free products to review, merchandise to try and in return the companies get free advertising! What more could they ask for? A teenager endorsing their products is pure gold in the retail industry.
Here’s a word of caution to all of you who are aspiring fashionistas! Buyer beware. It sounds awfully fun doesn’t it, but I ask you to think about your closet’s needs. (I know, I sound like a mother)
I’m the first one to love a “good deal”, but a “deal” is never a “deal” unless it works for you! Getting something that is the wrong color, style or fit will we be worn 1 time and then become an orphan.
Most women I know (over 30) are interested in looking great, finding good value and putting something in their closet that they can count on being there for a while.
So if you are compelled to do a Mall Haul video take these tips into account:
- Buy only what works for your body line and proportion
- Make sure that the item can go with at least 3-5 other items in your closet
- Ask yourself what part of your wardrobe it fits into. (which lifestyle and does it work?)
- Does if fit, flatter and feel good on?
- Are you buying it JUST because it’s on SALE?
If you are buying it just because it is on sale, go back and make sure that it answers all the other questions positively and that it “fits, flatters and feels good on!” Then you have successfully “hauled the mall”. Share it with us, let us know what it is..We want to:
“Look Good, Feel Great and Have Fun Doing It!”
