I love words. I especially love expressive words. The word “uber” for instance feels so good when you say it.
Uber has its roots in German language dating back to the 1800’s when philosopher Friedrich Nietzsche coined the term “ubermensch” to describe a higher state he felt men might aspire (superior men). It was brought to the United States and in the 1930’s and used in the story of Superman, the iconic American hero. It is through this association that the term “uber” carries much of it sense of irresistible superiority!
In today’s pop culture uber is used interchangeably with the word super, but means so much more that. Uber has a sense of excellence and superiority-confidence if you will that just can’t be conveyed by using any other word.

Katha
rine Hepburn and Paul Newman are arguably two of the most recognizable faces. Both had “uber style”. Passionate and opinionated, they always knew “who” they were. Uber Style is the true sense of being who you are, no matter what.
Knowing who you are starts within, a deep connection with your roots and a very real, spiritual sense of belonging. Many have an innate sense of knowing “who” they are. For most though, this connection develops over time as we try on styles, watch our mentors or connect with icons and those we respect.
Uber Style is NOT a copy of someone else. Uber Style is YOU! How do you get there if it’s doesn’t come naturally? (remember style can be taught!) It’s not difficult; but to learn what your style is you must connect with it on every level. I encourage you to become more cognitively aware of what you really do like. Ask yourself these questions:
- What music do you enjoy on most days?
- What style does your home life reflect?
- What cars do you admire?
- What are your favorite colors?
- What characteristics do you most admire in a person?
If you have difficulty answering these questions, simply ask yourself these questions in the opposite way. What is it that you DON’T like? Most people can tell you immediately what colors, music, cars or decorating styles they don’t like.Send us your ideas. Who do you think has Uber STYLE today and follow us as we continue to discuss how you can get Uber STYLE!
Finally, browse magazines; not just fashion magazines, but business magazines and pop culture magazines as well. This will help you really connect on a more cognitive level with who you are and how you want the world to perceive you. Have fun with it, create a notebook out of it and add to it over time. You will see even you can have Uber STYLE and remember:
“Look Good, Feel Great and Have FUN Doing It!”







